XOLO Introduces BLACK, with revolutionary Dual Rear Camera

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Press release

Fri 10 Jul 2015 12:00 AM

XOLO Introduces BLACK, with revolutionary Dual Rear Camera

Exclusively available on Flipkart at Rs. 12,999
Partners Vodafone for unique demo experience

New Delhi, July 10, 2015 - XOLO, the premium smart devices brand, today launched the first device under its online sub brand- BLACK. With BLACK, XOLO aims to create the best 'experience-value' proposition that resonates with the tech savvy online audience.  The first device under BLACK was revealed today which will be available exclusively on Flipkart for Rs. 12,999 starting 13th July, 2015*.  


Present at the launch, Vishal Sehgal, Co-founder & Director, LAVA International (Promoter of XOLO & LAVA Brands, said, "The online smartphone market in India is growing manifold, driven by the digitally-smart generation for whom experience matters. BLACK is designed to cater to this segment, promising great smartphone experience that goes beyond just the specs. With every product under BLACK, we aim to deliver a fresh design approach with future ready technology that is backed by full potential of the hardware, complemented with our proprietary customised software platform- HIVE."


Crafted to perfection:

Epitomizing style and elegance, the new flagship device from XOLO, features 5.5 inch, Full HD OGS IPS display with a pixel density of 401 PPI, blending seamlessly to the rounded edges with softer curves for a smooth and natural grip. Wrapped in Corning® Gorilla® Glass 3 on both sides BLACK offers reassuring toughness and superior resistance to damage and fingerprints. The oleophobic coating at the back provides extra resistance to fingerprints and grease while giving a luxuriously smooth feel.  At just 7.3 mm, BLACK is a perfect blend of stunning looks and easy handleability.


Adding to the aesthetics of the device is a soft breathing light for non-intrusive notifications, through the power button. Users can personalize the colors of the notification light.

Revolutionary Dual Rear Camera


The dual rear camera module in BLACK uses a combination of 13MP and 2 MP camera set-up, which has been precisely engineered for best-in-class imaging experience, giving the phone its signature craftsmanship. The two cameras on the rear side of BLACK work in tandem to create unique imaging experiences, including super-fast focus and depth mapping for post-capture image processing.


UbiFocus™ feature in BLACK allows users to focus and refocus objects even after the image has been captured.


Fast Focus: With just 0.15 sec autofocus time, the BLACK camera breaks new boundaries for instant smartphone photography.


ChromaFlash™ enables the BLACK camera to retain natural colors and skin tones even in low light condition, which otherwise are over-exposed due to use of flash in such conditions.

'Photo Studio' powered by Adobe is integrated in the BLACK image gallery, providing a host of editing features which allow users to play with the images taken, using various filters.


Front Camera: BLACK comes with 5MP front camera with wide angle lens and flash for great selfies even in low light conditions.


Performance- Powerful yet energy efficient device 

BLACK by XOLO is powered by the 2nd gen Qualcomm® Snapdragon™ 615 Octa-Core processor with 64-bit CPU architecture and integrated 4G LTE. The device comes loaded with LPDDR3 2 GB RAM, enabling faster app launch, multitasking and lower power consumption. The 16 GB internal memory is expandable to 32 GB via a unique Hybrid Dual SIM technology. Moreover, BLACK supports USB OTG for additional storage requirement.

Battery that doesmore


The massive 3200mAh battery of BLACK is further augmented to deliver 20% more power, achievedthrough an intricate load balancing technology, making it enormously efficientand long lasting.


BLACK uses theQuick Charge 1.0 technology in tandem with a 2Amp charger, resulting in 50%charging in under an hour and 100 % charging in 2.5 hours.


HIVE atlas, builton Android v5.0, Lollipop


BLACK runs on HIVEatlas, the latest version of XOLO’s proprietary software platform, which notonly offers a host of unique features and functionalities to enrich andcustomise the smartphone experience.


·       Material design meets HIVE:  HIVE atlas integrates material design for aseamless user experience     based onAndroid v5.0, Lollipop.          


·       Underground:  This unique feature provides a secure spacefor storing private apps and data, giving users much neededprivacy on their smartphone.


·    Reading mode:  With reading mode feature, the smartphone canalso double up as an e-book reader.


·       Comet Browser: The all new Comet browserenables desktop like browsing even in weak network  areas,while delivering data andbattery saving.


On time, on thespot service


XOLO has furtheraugmented its service network by introducing real-time service experience withexclusive XOLO Care Xpress Centers. These centers are equipped to provide ontime and on the spot repair and resolution.


Take a Demo:


BLACK by XOLOcomes pre-loaded on the Vodafone network with 1GB data per month for two monthsand unlimited Vodafone music for two months. Users can visit over 100 flagshipVodafone stores across key cities for a hands-on experience of BLACK, startingtoday. The list of these stores is available on www.xolo.in


BLACK will beavailable exclusively on Flipkart for Rs. 12,999 starting 13th July, 2015.


XOLO First: As aspecial gesture, BLACK will be available for sale first to existing XOLOcustomers a day in advance i.e. 12th July, 2015 from 4:00 pm to 8:00 pm.  Registration for ‘XOLO First’ will commenceon www.xolo.in from 4:00 PM on 10th July till 8:00 PM on 11th July.


About XOLO


XOLO is a premiumsmart devices brand that, since its inception, has launched a successful rangeof technologically superior products in India. The brand has ever since becomea strong competitor in the mid to high-end smartphone segments. XOLO endeavorsto provide premium smartphones and tablets with fresher design approaches,newer platforms, newer technologies that take performance and customerexperience to the next level. XOLO is also the first Indian brand to come upwith its proprietary user interface platform- HIVE, which is available onselect XOLO devices: 8X-1000, Omega 5.0 & Omega 5.5. The company has itsfootprint across urban India with its product availability across all leadingretail outlets and large format retail stores and e-commerce


For additional information, please refer to:


For additional information, please refer to:
Company website: www.xolo.in

For further information, please contact:

Gurpreet Gandhi