XOLO Introduces BLACK 1X, with 3GB RAM and 32GB ROM

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Press release

Thu 05 Nov 2015 4:19 PM

XOLO Introduces BLACK 1X, with 3GB RAM and 32GB ROM

Exclusively available on Snapdeal at Rs. 9,999

New Delhi, October 28, 2015 - XOLO, the premium smart devices brand, today launched BLACK 1X, another flagship device under its online sub brand- BLACK. Targeted at young tech enthusiasts, with BLACK 1X, XOLO aims to provide the best technology experience at a value pricing. 

BLACK 1X was revealed today on an online press conference held on a social platform – Twitter. The device will be exclusively available on Snapdeal for Rs. 9,999 starting 6th November via flash-sale model, registration for which starts today.  

Sunil Raina, Business Head – XOLO said, “ With our online sub brand – BLACK we aim to deliver a fresh design approach with future ready technology that is backed by full potential of the hardware, complemented with our proprietary customised software platform- HIVE. Taking this philosophy forward, new BLACK 1X is designed to cater to the growing online, digitally- smart youth who is looking for a perfect combination of seamless computing experience and specs at an honest price. “

BLACK 1X is powered by the MTK 6753 Octa-Core processor with 64-bit CPU architecture and integrated 4G LTE. The device comes loaded with LPDDR3 3 GB RAM, enabling ultra-fast app launch, multitasking and lower power consumption. Additionally, device comes with 32 GB internal memory to allow users to add much more to their device. Moreover, BLACK supports USB OTG for additional storage requirement. 

Designed with elegance, new Black 1X feels really light in hand and is only 7.6mm thick. Device offers a unique combination of leather, metal & glass finish at rear side that gives it a rich look and a better grip. Device features a 5-inch, Full HD On-Cell IPS display with a pixel density of 441 PPI. Dragontrail™ Glass protection provides that extra durability for rough falls and scratches. Device is saturated to reproduce 80% of the NTSC color gamut to let you experience ultra-high color contrasts and vivid colors for the delightful viewing experience. The high NTSC color support ensures that the image colors are accurate and closer to the infinite color gamut that human eyes can capture. The device, therefore displays even those shades of Red, Green & Blue that are beyond the capabilities of

a normal display.

For a thrill of capturing endless moments, device sports a 13 MP rear camera with Phase Detection Auto Focus (PDAF) technology that enables fast auto-focus time of just 0.15 seconds. For selfie generation, BLACK 1X comes with a 5MP front camera with front flash. 

BLACK runs on HIVE atlas, built on the latest Android v5.1, Lollipop that offers a host of unique features and functionalities to enrich and customise the smartphone experience. It supports a Hybrid Dual SIM and is powered by 2400 mAh battery.  

Key Specifications: 

    •    3 GB RAM & 32 GB Internal memory, expandable upto 128 GB 

    •    64-bit, MTK 6753 1.3 Ghz Octa-Core CPU

    •    5-inch FULL HD On-Cell IPS Display

    •    80% NTSC display, 441 PPI

    •    13 MP Rear Camera with 0.15 seconds autofocus  

    •    5 MP front Camera with Flash

    •    Hybrid Dual SIM 

    •    2400 mAh battery 

About XOLO

XOLO is a premium smart devices brand that, since its inception, has launched a successful range of technologically superior products in India. The brand has ever since become a strong competitor in the mid to high-end smartphone segments. XOLO endeavors to provide premium smartphones and tablets with fresher design approaches, newer platforms, newer technologies that take performance and customer experience to the next level. XOLO is also the first Indian brand to come up with its proprietary user interface platform- HIVE, which is available on select XOLO devices: 8X-1000, Omega 5.0, Omega 5.5 & BLACK. The company has its footprint across urban India with its product availability across all leading retail outlets and large format retail stores and e-commerce.

For additional information, please refer to:
Company website: www.xolo.in

For further information, please contact:

Gurpreet Gandhi