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Instituted by the 3rd Asian Customer Engagement Forum, the award honored the campaign in the ‘Brand Building’ Category
New Delhi, December 08, 2014 - XOLO, the premium smart devices brand, has showcased excellence in marketing by winning Gold for its ‘Mission Million’ Campaign at the recently concluded Asian Customer Engagement Forum & Awards at Hotel Taj Lands End, Mumbai.
The Customer Engagement Forum, founded in 2012-13, is one of Asia’s largest communities of customer engagement and advocacy professionals, including the most innovative practitioners around.
The thought behind XOLO Mission Million was to start a million football games across the country by enabling consumers to experience the game and thereby become a brand that is synonymous to football in India. In line with the core brand philosophy of ‘The Next Level’, XOLO became the official partner of Liverpool Football Club, one of the most celebrated and exciting clubs in history and to bring excitement for the game within the easy reach of every Indian, it launched XOLO Mission Million. As a part of the campaign, XOLO gave away a million footballs in the country and encouraged people to play the game.
“While the ‘Mission Million’ idea was big the challenge was to create an effective communication and Marketing strategy around it. The integrated approach adopted by our Marketing team led to the great success of this campaign. It’s a great feeling to win an award for the ‘Mission Million’ campaign, particularly because it recognizes our innovative approach that the brand stands for in each area, be it in product development or marketing. Kudos to the team for bringing this honor and setting an example in taking customer engagement to the next level.” Said, Sunil Raina, Business Head, XOLO.
The campaign was turned into reality through an integrated multi-touch marketing campaign. Other than being the Associate Sponsors of FIFA World Cup-2014 (On Sony SIX), XOLO used a mix of popular communication channels such as TVC, print ads, radio ads, Cinema ads, on-ground activations, retail installations, digital and social media campaigns.
The brand building exercise was not just limited to end consumer, but employees and various other stake holders like dealers & distributors were also engaged through various programs.
The brand continues to innovate in the area of marketing as it recently chose to launch its latest Omega Smartphones using the Twitter platform. This unique and first of its kind concept was highly appreciated by the media and tech enthusiasts. Twitter was abuzz with the conversations around this event.
XOLO is a premium smart devices brand that, since its inception, it has launched a successful range of technologically superior products in India. The brand has ever since become a strong competitor in the mid to high-end smartphone segments. XOLO endeavors to provide premium smartphones and tablets with fresher design approaches, newer platforms, newer technologies that take performance and customer experience to the next level. XOLO has its footprint across Urban India with its product availability across all leading retail outlets and large format retail stores.
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