XOLO launches HIVE – the Software Suite for The Next Level smartphone experience

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Press release

Wed 06 Aug 2014 12:00 AM

XOLO launches HIVE – the Software Suite for The Next Level smartphone experience

New Delhi, August 06, 2014 – XOLO today announced the launch of HIVE, its proprietary user interface platform. HIVE will be available starting today on its new octa-core smartphone - XOLO 8X-1000. This premium smartphone, with HIVE Inside, will offer a host of exclusive features and enhancements to change the way users interact with their device. HIVE has been engineered keeping users in mind and will give them the power to turn their ideas into life.

Vishal Sehgal, Co-founder & Director, LAVA International, said "We are excited to announce HIVE to our XOLO customers. Built on an Android core, HIVE is a “Made in India, Made for India” platform designed by our Software Design Centre at Bangalore. With user empowerment at its core, HIVE enables users to contribute creatively to the platform, taking smartphone personalization to The Next Level”

HIVE has been built post extensive consumer research and usage patterns study across India. Each feature of HIVE has been designed to provide ease of use and flexibility.  HIVE will allow the users to join in and become a part of development team by sharing their ideas.

It gives users the power to CONNECT online with the software development team, share new ideas, and collaborate with like-minded technology enthusiasts, and that's only the beginning. The best ideas that are voted up by the community are chosen by the development team, which then are rolled out as OTA updates. CONNECT feature under HIVE also allows users to report bugs and find service centers. To make this process a rewarding and enriching experience, every interaction offers exclusive Credits that can be redeemed for exciting digital content and other cool merchandise.

EDGE, another core feature of HIVE, brings creative community closer to users. EDGE provides a platform for the emerging artists in various genres to design exclusive content as themes, ringtones and wallpapers. XOLO has partnered with a set of niche Indian designers, each of them with their own areas of design expertise, to create a range of themes for consumers to choose from. Whether it is the lock screen, the apps, its icons, colors, system wide controls, widgets, or even the experience within individual apps, HIVE has a range of wholesome Themes that blend themselves perfectly to the minutest detail.

HIVE comes pre-loaded on XOLO 8X-1000, which in itself is a performance powerhouse. Powered by TrueOcta-Core processor, XOLO 8X-1000 has a 2 GB RAM with 16 GB onboard ROM memory that is further expandable up to 32GB. An 8MP Exmor R™ sensor rear camera and 2MP front camera are housed along-with a 5” HD display in a first-of-its-kind glass body. The smartphone is armed with a ASAHI Dragontrail™ glass in front and a CORNING® Gorilla® Glass 3 at the back to ensure complete protection of the phone while ensuring a minimalistic exquisite design.

XOLO 8X-1000 with HIVE Inside will be priced at Rs. 13,999 and will be available across XOLO authorized retail outlets across India, next week onwards.

For more details on the HIVE and device, please log onto:

www.xolo.in/hive

www.xolo.in/8X-1000

 

About XOLO

XOLO is a premium smart devices brand that, since its inception, it has launched a successful range of technologically superior products in India. The brand has ever since become a strong competitor in the mid to high-end smartphone segments. XOLO endeavors to provide premium smartphones and tablets with fresher design approaches, newer platforms, newer technologies that take performance and customer experience to the next level. XOLO has its footprint across Urban India with its product availability across all leading retail outlets and large format retail stores.

 

 

For further information, please contact:

Gurpreet Gandhi

gurpreet.gandhi@xolo.in