XOLO announces Liverpool FC Limited Edition

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Press release

Fri 15 May 2015 12:00 AM

XOLO announces Liverpool FC Limited Edition

An exciting opportunity for football fans to get closer to their iconic team

New Delhi, May 15, 2015 - XOLO, the official mobile handset partner of Liverpool FC in India, today launched the limited edition Liverpool FC smartphone for football fans.
 
As part of the partnership, XOLO and Liverpool FC have undertaken various activities to promote football across the sub-continent and deepen the engagement with young fans. Adding another milestone in this association, the company today unveiled the Liverpool FC limited Edition of its best-selling, XOLO One smartphone, crafted with exquisite looks and superior features.
 
Talking about the launch, Sunil Raina, Business Head, XOLO said, “The launch is an extension of our partnership with LFC, giving fans more reasons to cheer and celebrate their love for football. The Liverpool FC Edition XOLO One personifies performance and style, and is loaded with exclusive LFC content and branded accessories, adding to fans’ delight.”
 
Billy Hogan, Chief Commercial officer at Liverpool FC said, “We are delighted to support the launch of the exclusive Liverpool FC edition smartphone in partnership with XOLO. India is one of the fastest growing football markets and we are proud to partner with Xolo on this exciting opportunity to engage with our fans in India and bring them closer to Anfield.”
 
Powered by 1 GB RAM and 8 GB of internal memory, Liverpool FC edition XOLO One combines stunning looks with exceptional performance for a truly delightful user experience in this segment. Moreover, the device exudes sophistication and aspiration and delivers exciting content for the club’s most loyal fans. 
 
Setting it apart from other devices in this range, Liverpool FC edition XOLO One comes with perfect handle-ability and maximum screen visibility, offering the most efficient screen ratio of more than 74% in a compact body; the bezels of the device has been narrowed down without compromising on the screen size making it very comfortable and easy to operate. Running on latest Android v5.0, Lollipop and powered with 1.3 GHz Quad-core processor, users can enjoy the best of software and hardware experience. 
 
A must carry device for every football fan, the limited edition  smartphone features  Liverpool FC’s iconic Liverbird printed on the premium leather back. For the added LFC experience, the device also includes a LFC branded charger, LFC branded back case, an authenticity certificate and dozens of iconic Liverpool wallpapers and stunning LFC boot animation which comes to life on the 4.5 inch On-Cell IPS display covered with full glass lamination.
 
Priced at Rs. 6,299 only, Liverpool FC edition XOLO One is exclusively available for purchase on Snapdeal starting 15th May, 2015.
 
XOLO had tied-up with Liverpool FC in the year 2014, and to kick start the partnership, brand had launched the ‘Mission Million’ campaign with an aim to take the excitement of the game within the easy reach of every Indian. As a part of the campaign, XOLO gave away a million footballs with every smartphone purchase and encouraged people from every corner to play the game.
 
 
Key specifications of Liverpool FC edition XOLO One at a glance: 
 
•        Exclusive Liverpool FC content and branded accessories
•        Free Liverpool FC branded back case
•        Android v5.0 Lollipop
•        Premium Leather Finish Back
•        1 GB RAM, 8GB Internal Memory
•        4.5 inch On-Cell IPS Display
•        1.3 GHz Quad-core processor
•        5 MP rear camera with BSI Sensor; VGA front camera
•        1,700 mAh Battery
•        Dual SIM (3G+3G)
 
 
About XOLO
 
XOLO is a premium smart devices brand that, since its inception, has launched a successful range of technologically superior products in India. The brand has ever since become a strong competitor in the mid to high-end smartphone segments. XOLO endeavors to provide premium smartphones and tablets with fresher design approaches, newer platforms, newer technologies that take performance and customer experience to the next level. XOLO is also the first Indian brand to come up with its proprietary user interface platform- HIVE, which is available on select XOLO devices: 8X-1000, Omega 5.0 & Omega 5.5. The company has its footprint across urban India with its product availability across all leading retail outlets and large format retail stores and e-commerce.
 

For additional information, please refer to: Company website: www.xolo.in
 

For media queries, please contact:

Gurpreet Gandhi

gurpreet.gandhi@xolo.in