XOLO Launches Omega

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Press release

Fri 05 Dec 2014 12:00 AM

XOLO Launches Omega

Stylishly designed Octa-Core Smartphones with 5”& 5.5” display introduced at Rs.8999 & Rs.9999 respectively
 
 
New Delhi, December 05, 2014 - XOLO, the premium smart devices brand, today announced the launch of Omega, high on aesthetics and performance. Omega comes in 2 variants, Omega 5.0 and Omega 5.5 to let consumer choose the one that meets their requirement. With Octa Core processor at the heart of Omega and powered by XOLO’s proprietary HIVE platform, the two devices make higher technology more accessible.
 
 
Intelligent design, simplified
 
Each and every element of Omega has been carefully designed to make it convenient for a consumer to use the device. It comes with a curved back so that it fits comfortably in the palm making it very easy to access and hold. Moreover, Omega comes with well-rounded smooth edges, which provide a very comfortable grip while playing games or watching movies for long hours.  The embedded side keys and volume rockers are innovatively designed with curved edges that further enhance the aesthetics of Omega. Designed to the last detail, Omega seamlessly and flawlessly adapts to the usage pattern of the consumers.
 

The power of 8 cores
 
Omega is powered by the next generation true Octa-Core processor from MediaTek which ascertains blazing-fast performance. It runs on 1.4 GHz Octa-Core MTK6592M Processor, powered by Quad-Core 600MHz Mali™ 450 GPU and 1 GB RAM. 
 
The 8 cores that power Omega, runs independently and combines amazing performance with outstanding energy efficiency. Spreading the load over eight cores, even the most demanding apps can run smoothly without slowing down the device; while using just one core for lightweight tasks and powering down the rest stretching battery life to the max.  
 
 
HIVE Inside
 
The beautifully crafted hardware of the Omega is completed with XOLO’s proprietary software platform – HIVEHIVE offers range of new features and lets customers become the part of development team to provide the differentiated user experience to the android lovers. 
 
Launched first on 8X-1000, HIVE is built on Android Kitkat v4.4. Since its launch, the software platform has evolved with user participation at its core. XOLO rolls  out an OTA update every fortnight with various new features, performance enhancements and bug fixes, basis the recommendations shared by the users. What makes HIVE unique is that it allows users to share real-time feedback, new feature ideas, interact with the development team and other HIVE users through the CONNECT app . 
 
With HIVE at its core, Omega promises to offer the best hardware and software experience.
 
Vishal Sehgal, Co-founder & Director, Lava International- also owns brand XOLO, said "As mobile technology evolves, our focus on bringing The Next Level to our customers gathers pace. Tomorrow's smartphone user cannot be well-served without a perfect cocktail of hardware and software. And that's exactly what Omega stands for.
 
HIVE has been our most strategic investment over the last year, and the initial response from the user community has been very encouraging. With HIVE Inside, Omega now takes XOLO's differentiated Android experience platform to more users. Omega combines a very unique design language and high-end hardware with the differentiated HIVE experience at a sub-10k price, hence making it the most compelling smartphone proposition in the industry today", he added.
 
 “We are delighted to continue our collaboration with XOLO, our long term partner, to help make premium technology more mainstream. As the world’s first heterogeneous computing SOC, the MT6592 offers scalable eight-core processing for superior multi-tasking, industry-leading multimedia and excellent performance-per-watt. Powered by this processor, XOLO's latest smartphones, Omega 5.0 and 5.5 will certainly provide best user experience to the consumer. These devices are another important step towards realizing MediaTek's vision of putting technology in hands of everyone, to enable everyone to become an Everyday Genius,” said Dr. Finbarr Moynihan, General Manager – Corporate Sales International, MediaTek Inc.
 
XOLO has also partnered with Vodafone, to offer attractive data plans and other benefits with Omega devices. Under this offer, Omega 5.0 users can enjoy 500 MB free data and Omega 5.5 users get access to 1 GB of free data, per month for 2 months. In addition, Omega users can enjoy unlimited music content available on Vodafone Music, for 2 months. The offers will be valid for 3 months from the date of roll out.
 
A complete performance device, Omega 5.0 sports 8 MP rear camera with Sony Exmor R sensor and 2MP front camera. Adding to the aesthetics of the device, the rear camera has metallic rim around it, which makes the camera stand out as another design element. Omega 5.0 comes with 1 GB RAM and 8 GB internal memory, expandable upto 32 GB. Packed with 2,100 mAh battery, Omega 5.0 is priced at Rs. 8,999 and will be available starting 10th December onwards, across top 10 cities and eventually will be available in the next 100 cities, by next month.
 
Omega 5.5 comes with 13 MP rear camera with Sony Exmor RS sensor for a delightful photography experience. Adding smiles to the selfies, Omega 5.5 offers 2 MP front camera. The device will be fuelled by 2,600 mAh battery and will be available at Rs. 9,999 from 20th December onwards, across all authorized retail counters and modern trade outlets.
 
 
About the launch:
 
Instead of going the traditional way, XOLO announced Omega through a virtual press conference hosted on Twitter. XOLO stands for tech enthusiasts in urban India who love voicing their views and Twitter has emerged as a popular platform to express their opinion in the most interactive way. The innovative launch approach was well received and the brand witnessed one hour of most engaging and interactive social press conference, joined by media and bloggers from across the country.
 

Key specifications of the devices are enclosed below:
 
Omega 5.0:
 
•       5” HD IPS screen
 
•       1.4 GHz Octa Core Processor with Mali-450MP4 graphics engine
 
•       HIVE Inside, built on Android™ Kitkat v4.4
 
•       8.0 MP camera with Sony Exmor R sensor and 5P lens. 2MP front camera
 
•       Yamaha amplifier + DTS support
 
•       8GB internal memory and 32GB Expandable
 
•       1 GB RAM
 
•       2100mAh Battery
 
 
Omega 5.5: 
 
•       5.5” HD IPS screen
 
•       1.4 GHz Octa Core Processor with Mali-450MP4 graphics engine
 
•       HIVE Inside, built on Android™ Kitkat v4.4
 
•       13.0MP camera with Sony Exmor RS sensor with 5P lens. 2MP front camera
 
•       Yamaha amplifier + DTS support
 
•       2600mAh Battery
 
•       8GB internal memory, 32GB Expandable
 
•       1 GB RAM
 
 
About XOLO
 
XOLO is a premium smart devices brand that, since its inception, it has launched a successful range of technologically superior products in India. The brand has ever since become a strong competitor in the mid to high-end smartphone segments. XOLO endeavors to provide premium smartphones and tablets with fresher design approaches, newer platforms, newer technologies that take performance and customer experience to the next level. XOLO is also the first Indian brand to come up with its proprietary user interface platform- HIVE, launched on XOLO 8X-1000 smartphone. The company has its footprint across urban India with its product availability across all leading retail outlets and large format retail stores.
 
 
For additional information, please refer to: 
 
Company website: www.xolo.in
 
Omega Microsite: www.xolo.in/omega
 
HIVE microsite: www.xolo.in/hive

For media queries, please contact:

Gurpreet Gandhi

gurpreet.gandhi@xolo.in